If cashflow is king, then customers are the kingmakers.
Many young businesses fail to flourish because the process of selling is underestimated. Establishing relationships and identifying decision makers within a target organisation takes time and effort. Negotiating your way through the demo, pilot, and rollout stages without running up costs requires a certain level-headedness that only experience can ever really teach. Contract negotiations are incredibly demanding and often physically and emotionally exhausting – it is often far easier to accept imbalanced terms to close a deal than to keep pursuing an outcome that is beneficial for you and your customer in the long-term.
We have decades of complex sales experience behind us, many millions of dollars worth of signed deals and, more importantly, many, many satisfied customers.
Draw on our experience and accelerate the growth of your company by professionalizing your approach to selling your products, services, stories and ideals.