Setana Works supports B2B Tech start-up and scale-up businesses run faster and accelerate.
We focus on four key areas of your business to prepare it for rapid, sustainable, pain-free growth.
Founding a business is exciting. Creating products is fun. Positioning and structuring your business for success in the long-term is just really hard.
We’ll support you while you do the hard part.
Sales Strategy and ExecutionThe key to accelerated growth is professional sales strategy. Businesses need to plan and monitor their sales pipeline to properly target resources and maximise cash-flow. Segregating customers with a book of business further helps with strategic planning. Identifying and properly exploiting new business channels underpins a successful go to market strategy.
It is also vital to create a culture to support growth and celebrate success, allowing sales teams to develop their skills while being able to balance their needs with those of the customer.
We provide a range of services to help you leverage your sales processes to deliver explosive growth, from one-off seminars to long-term direction and mentoring. We cover relationship mapping, campaign planning and execution, negotiation and closing, and sales training in an array of formats.
Story CreationYour products are complex and rely on cutting-edge technologies and practices. We have the skills to cut through the complexity and explain the brilliance of what you do to customers, investors, partners and employees without losing any of the shine.
We develop sales pitches that align your products and services precisely with your customers’ needs.
We create compelling narratives to attract investors and business partners.
We provide articles, blog posts, whitepapers and presentation material for conferences, websites & social media that express the full value of what your company represents.
Process InnovationProcess isn’t sexy. You don’t wake up in the middle of the night excited by dreams of workflow. But a business cannot grow effectively without the proper structure underneath it.
Our process innovation techniques are designed to line-up your business with your customers while minimizing the burden on your staff. Processes should be strong enough to be a framework for rapid growth, but flexible enough to adapt to your customers’ needs. They need to allow your staff to develop their talents without tying them to their desks.
If you’ve identified a bottle-neck or simply feel things could be done better, we’re here to help you design a way forward.
Cultural AlignmentIt is our firm belief that we have moved beyond the idea of work-life balance. Work is now such a fundamental part of life that we should instead think in terms of working in the same way we want to live. One way to do this is to develop company cultures that are based on kindness.
Business culture is vitally important for attracting new team members, vital funding, and most importantly, customers. But the culture within your business comes from the top down.
We can guide you on the leadership journey that will create strong, diverse, high-performing teams by providing a combination of analysis, seminars and events, and mentoring and guidance.